A Cornell University study reveals that U.S. intelligence agents are more likely to make irrational life-death decisions than college students, basing their decisions on the superficial wording of the information rather than the real facts and probabilities. It’s not just intelligence agents that make irrational decisions, it’s everyone to a greater or lesser degree. In critical situations our decision making skills can be very shaky, no matter how high we
Examples of framing effects in advertising.
How advertisers, politicians and the media use framing to mind-hack and what we can do about it.
If something trips off the tongue, or even if it rhymes, it will instinctively be felt to be more true and we are more likely to believe it.